Jaxon's Blog

Writing about building apps.

Indie App Dev Log: Week 2

App Store Search Optimization, Apple Search Ads Results, and The Refactor

December 21, 2025


Indie Dev Log Week 1

Apple Search Ads Lessons, a Major Release, and a Bookclub

December 15, 2025


5 Tools That Got My Indie App to 100 Paying Customers

I launched Boost Blue 3 months ago, and last weekend passed a major milestone: 100 paying subscribers. It’s my first successful indie app, but far from the first I’ve built. Throughout those iterations I've landed on a set of tools that enable me to quickly get from 0 to 1.

November 11, 2025