Jaxon's Blog

Writing about building apps.

5 Tips for Promoting Your Indie App

What has and hasn't worked for me.

Jaxon Evans|March 29, 2026

Indie App Dev Log: Week 2

App Store Search Optimization, Apple Search Ads Results, and The Refactor

Jaxon Evans|December 21, 2025

Indie Dev Log Week 1

Apple Search Ads Lessons, a Major Release, and a Bookclub

Jaxon Evans|December 15, 2025

5 Tools That Got My Indie App to 100 Paying Customers

I launched Boost Blue 3 months ago, and last weekend passed a major milestone: 100 paying subscribers. It’s my first successful indie app, but far from the first I’ve built. Throughout those iterations I've landed on a set of tools that enable me to quickly get from 0 to 1.

Jaxon Evans|November 11, 2025